About Us

Preserving Romania's natural heritage for future generations

Romanian forest landscape with mountains

Our Story

Founders hiking in Romanian wilderness

Benzolebflatten was born from a chance meeting between Dr. Elena Ionescu, a Romanian botanist, and Marcus Lindholm, a Swedish conservation biologist, during a biodiversity survey in the Carpathian Mountains in 2018. Shocked by the accelerating habitat loss they witnessed, they assembled a small team of dedicated scientists and local experts to document ecological changes across Romania's diverse landscapes.

What began as a scientific documentation project quickly evolved into something more profound. As we shared our findings with local communities, we discovered a deep connection between traditional Romanian ecological knowledge and modern conservation science. Villagers who had sustainably managed these lands for generations became our partners and teachers.

By 2020, we had formalized our organization with seed funding from the European Conservation Initiative, focusing on three key areas: scientific research, community empowerment, and sustainable ecotourism. Our name, Benzolebflatten, derives from an ancient Romanian term for "forest guardians" – those who protect the sacred connection between people and nature.

Today, with a team of 45 specialists working across 12 conservation initiatives throughout Romania, Benzolebflatten stands at the forefront of Eastern European conservation. We've created a model where ecological protection and rural development strengthen rather than oppose each other, proving that humans and nature can thrive together when guided by both traditional wisdom and rigorous science.

Our Mission & Values

Conservation meeting with local stakeholders

Our Mission

To preserve Romania's unique natural ecosystems through innovative conservation strategies that empower local communities, generate sustainable economic opportunities, and protect biodiversity for future generations.

Our Core Values

Scientific Integrity

We base our conservation decisions on rigorous research and evidence-based practices, maintaining the highest standards of scientific integrity in all our work.

Community Partnership

We recognize that lasting conservation requires true partnership with local communities, respecting their knowledge, needs, and cultural connections to the land.

Ecological Wisdom

We honor both traditional ecological knowledge and modern scientific understanding, integrating diverse ways of knowing to create more effective conservation approaches.

Sustainability

We develop conservation models that create ecological, economic, and social benefits, ensuring our initiatives continue to thrive long-term.

Meet Our Team

The passionate experts behind our conservation initiatives

Dr. Elena Ionescu

Dr. Elena Ionescu

Co-Founder & Scientific Director

With a Ph.D. in Conservation Biology from the University of Bucharest, Elena brings 15 years of expertise in Carpathian ecosystem dynamics. Her pioneering research on forest resilience has been published in Nature and Science. Elena leads our scientific research program and coordinates with academic partners across Europe.

Marcus Lindholm

Marcus Lindholm

Co-Founder & Executive Director

Before co-founding Benzolebflatten, Marcus managed large-scale conservation projects across Scandinavia and Eastern Europe for the WWF. With an MBA in Sustainable Business and a background in conservation biology, he bridges scientific rigor with practical implementation, focusing on building financial sustainability for our initiatives.

Mihai Popescu

Mihai Popescu

Traditional Knowledge Advisor

A respected elder from the Apuseni Mountains region, Mihai has spent 65 years practicing traditional shepherding and forest management. His unparalleled knowledge of local ecosystems informs our conservation practices, ensuring they integrate traditional Romanian stewardship approaches that have sustained biodiversity for centuries.

Dr. Andreea Dumitrescu

Dr. Andreea Dumitrescu

Community Engagement Director

With a doctorate in Rural Sociology and a background in community development, Andreea designs our participatory conservation approaches. She has pioneered innovative models for involving local stakeholders in conservation decision-making, ensuring our projects create meaningful social and economic benefits alongside ecological outcomes.

Our Achievements

Measuring our impact across Romania's ecosystems

Reforestation project success
1

Biodiversity Protection

  • Established Romania's first community-managed nature reserve spanning 3,500 hectares
  • Documented 45 previously unrecorded plant species in the Eastern Carpathians
  • Increased European brown bear habitat by 22% through strategic corridor creation
  • Restored 5,000 hectares of degraded forest through native species reforestation
2

Community Impact

  • Created 120+ sustainable livelihoods in rural communities through conservation jobs
  • Trained 450 farmers in biodiversity-friendly agricultural practices
  • Developed 35 community-led ecotourism initiatives generating €1.2M annually
  • Preserved 12 traditional ecological knowledge systems through documentation and youth training
3

Scientific Advancement

  • Published 35 peer-reviewed scientific papers on Romanian conservation
  • Developed innovative community-based monitoring methodology adopted by 8 countries
  • Created Romania's most comprehensive biodiversity database with 15,000+ species records
  • Trained 85 early-career Romanian conservation scientists through our fellowship program

What People Say

Perspectives from our partners and participants

Claudia Vasile portrait

"As the head ranger for Piatra Craiului National Park, I've collaborated with many conservation organizations. Benzolebflatten stands apart through their genuine respect for local knowledge and commitment to building solutions that work in the real world. Their approach has transformed how we manage human-wildlife conflicts, resulting in a 70% reduction in bear incidents while improving community attitudes toward conservation."

Claudia Vasile

Chief Ranger, Piatra Craiului National Park

Professor Johan Bergström portrait

"The research partnership between Uppsala University and Benzolebflatten has been extraordinarily productive. Their field teams collect data of exceptional quality, while their integration of traditional ecological knowledge brings insights that conventional scientific approaches often miss. Our joint studies on forest resilience have generated new conservation paradigms that are being applied across Europe. They represent the future of conservation science."

Professor Johan Bergström

Chair of Conservation Biology, Uppsala University

Maria Enache portrait

"When Benzolebflatten first approached our village about conservation, many of us were skeptical. Previous environmental projects had imposed restrictions without understanding our way of life. But they listened to us, learned from us, and worked with us to develop solutions that benefit both nature and our community. Now our traditional cheese production is certified sustainable, commanding premium prices while preserving our ancient meadows."

Maria Enache

Shepherdess and Artisan Cheesemaker, Bran Region

Join Our Conservation Movement

Whether you're interested in volunteering, participating in our eco-tourism experiences, forming a partnership, or simply learning more about our work, we'd love to connect with you. Together, we can ensure Romania's natural heritage thrives for generations to come.